Google Analytics is a powerhouse when it comes to web analytics platforms. With it, we can report on just about any variable that our clients are interested in, and best of all, it's completely free. Of course, there's a lot to Google Analytics that, if you're a first time user, can seem a bit intimidating. So while it's possible to measure a wide range of variables, there are really only seven that could be considered crucial. These are the seven Google Analytics stats we always look at, and you should too.