Don't like what you see when you Google yourself? Then it's high time you set up a Google profile.
On your profile page you can decide what the world sees when they Google you - who you are, what you look like, where you've lived, where you've worked, and what schools you attended. You can even link to all your other websites and social networking profiles like Facebook, MySpace and LinkedIn. Your profile and photo even show up at the bottom of Google's search results page. Think of it as Google's own Table of Contents to you.
Google knows you Google yourself, so they are willing to trade control of your vanity search results for a little more of your personal information. What lies ahead? More personalized and targeted ad placement? The start of a new social networking competitor to Facebook? You can already set up groups of friends and message other Google profiles, and if you use Gmail, Google Calendar, Google Maps, Google Docs and Picasa, you may find yourself spending more time with your Google profile than your Facebook page.