Humans are naturally social. Progressive organizations have created a unique, differential advantage by becoming social. Social media has exploded over the last few years. Businesses are blogging, building their YouTube channels, tweeting and cultivating their LinkedIn groups and Facebook pages. Yet few have capitalized on the most impactful way to leverage the social web: building their own social community. Symantec is saving millions of dollars per year while building customer loyalty with their developer community. Twitter, Intel and Paypal are supercharging their developers with their own communities. NASCAR has built a high value base from their fan base. Even the government is enabling people to purchase more effectively (insert joke here) with the GSA community. Thousands of forward thinking brands have moved beyond just building their tribes on social media sites. They have moved past just renting the joy of owning their own community.
Own your social media presence
Tom, the CEO and founder of LevelTen, has successfully consulted on over 100 interactive projects over the past 17 years. He has a blended background of expertise in both marketing and technology development, which he uses to help clients develop high ROI interactive media and marketing through...Read more