In my previous post, I covered the three most common traps most homepage designs fall into that are hurting their effectiveness. In this post we will cover what to do about it - the right way to design your homepage to make an impact.
The single most important page on your website is your homepage. It is the one place that most of your customers will be exposed to your brand for the first time. It is critical to make a great first impression.
Have you ever been in a situation where you needed to collect a certain type of data on a node form and display it in a certain way that wasn't supported by the core Drupal field types? Rather than using a text field to display something like a phone number or email address, you may consider using the phone or email modules instead, both of which are perfect examples of why you may need to define your own custom field types.
Gone are the days of black hat SEO and creating web pages stuffed with keywords. Today's search engines and web users are looking for engaging content to keep their relatively short attention spans longing for more. In order to create good content, it is best to start with a powerful content strategy.
After reading an article on Mashable about Vine users having trouble producing content, I decided to compile a list of moments when your business could and should be capturing video and posting it to Vine. Take a look at the list and see if these ideas help get you started on creating video content for your business. Ready, set, action!