One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Here comes this week’s greatest tech news from around the Web. First, Apple is holding open a huge door to app developers. Next, we look at Google’s ideas for replacing needles with gas-propelled...
We all know the saying, “don’t judge a book by its cover.” But we do. We retain up to 80% of what we see , but only about 20% of what we read. It is human nature to scan for visual clues about what...
With Google's Spreadsheet and the Google Analytics Add-On you can now create visual reports of your data and embed them onto a website or save the images for presentations.
If you were busy frying the turkey and eating pie, here comes what you may have missed in web news last week. Google’s self-driving cars are going to talk, text, and possibly gesture to nearby...
When working to align sites with the inbound methodology, you often need a little help. With the holidays around the corner, I thought it would be relevant to discuss the three web tools that I find...
This week in web news, one of Facebook’s most effective and worthwhile features gets a thumbs-up for wider use. And Facebook introduces another feature to help you with your (or your ex’s?) broken...
After hitting the web in 2013, LucidPress now has over 1,000,000 users and notoriety as one of the most popular alternatives to InDesign on the market. Users range from freelance designers to Account...
There were many interesting stories circulating on the web this week. First off, some used car salesmen have been replaced by an enormous vending machine that dispenses automobiles. We take a look at...
Building websites that have been structured and built based on the principles of the Inbound Marketing Methodology are the ones that generate the best leads.