One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Need a job? Well, we can give you one! We're looking for a full-time project coordinator to keep client projects on track and lend support to our project managers and account of managers. You might...
Google Analytics is a powerful tool for tracking and analyzing your visitors' behavior on your website. Naturally, if you've invested in an eCommerce site, then you'll want you to take the proper...
A new year usually means new websites and website redesigns, but don't forget about foundational SEO or you could lose any ranking you previously had on Google. Learn more in today's blog post.
It's not everyday you need to read access logs to your server - but when you do, it's not because you want to. You don't have time comb through thousands of lines of access logs, and that's only for...
Case studies are a great way to tell the world how valuable your products and/or services are and are an integral part of inbound marketing. They show real-life examples of how you were able to...
With Thanksgiving coming up and Christmas/Hanukkah/Kwanzaa being right around the corner, it's time for your business to start coming up with some festive content. This is a great opportunity to...