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20 May

The Press Release How-To Guide, Part 1: Writing

Author: 
Julie Miller
Categories: 
Marketing,
Content marketing

So your boss has asked you to write a press release about your company's first annual Hawaiian Shirt Block Party. You might query, What the heck is a press release? A press release is simply a written or recorded announcement directed to the media in an effort to report a newsworthy event. In this post, I will discuss how to properly draft a press release so that its intent is recognizable and trustworthy and its content hooks the reader.

22 Apr

Facet Block - The Unknown Hero

Author: 
Kyle Taylor

If you have ever worked with Search API, Facet API, and Solr, you know how awesome and powerful these tools are, especially when combined with Views. Unfortunately the way it works, sometimes you're forced to build some things a little bit differently to get around some of these pitfalls. Sadly, I haven't seen one piece of documentation on the Facet Block views plugin, and it took me awhile to figure out that the hell it was there for, so I'm sharing my research with the people of the internet.

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19 Apr

8 Moments in History Before the Internet

Author: 
Julie Miller

With the evolution of computers and progression of information online, it's sometimes hard to remember what life was like before the Internet. These historical images will send you back to a time when "bandwidth" referred to how far your pants could stretch.

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18 Apr

Strategy and Planning: The Backbone of Website Design

Author: 
Brent Bice

In this post, I discuss the three critical phases of site design that get us to the point of development and themeing. While the importance of these phases are sometimes overlooked, or discounted, each step is crucial to the success your website and marketing efforts. Overlooking or under planning in the initial phases of web design will lead to a mediocre website at best, or even complete failure to achieve your business goals.

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17 Apr

The Next Wave of Web Marketing Truisms

Author: 
Guest

Learnings gathered at a web focused industry event brought to light truisms for thriving on the thin, thorny edge of this new and constantly changing marketing frontier.

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16 Apr

Why I love to hate building blogs.

Author: 
Kyle Taylor

It seems that everyone needs or wants a blog, but no one actually knows how it should actually look. What is the best way to architect a blog? Is there some sort of status quo or set of best practices we should be following?

For clarification, this is only referring to the data architecture of a blog roll, not the actual design - because we'd be here forever if it was.

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15 Apr

Results Oriented Web Summit 2013 Re-Cap

Author: 
Tonya Cauduro

Tweets and photos from the Results Oriented Web Summit April 12 event! Read below for tweets from the 4 tracks - UX, Marketing, Content and Agile Project Management. Click through to see pictures and links to the presentations as well. Thanks to all who attended and shared their thoughts!

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11 Apr

Using Twitter's "Discover" Tab to Personalize Your Feed

Author: 
Julie Miller

Twitter is boss when it comes to gaining instant news from people or businesses you care about. But where do you find the people who are tweeting things that are worth reading?

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10 Apr

The Dirty Secret about Big Data, Analytics, and Twitter

Author: 
Guest

The magicians are never supposed to reveal their tricks-- it makes fellow magicians mad.

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Dallas map. Smart People Here!
9 Apr

Building Dallas Into a Interactive Destination

Author: 
Tom McCracken

Over the last several years, major interactive conferences have criss-crossed the country. Yet somehow Dallas is not a major destination for these events. I think we need to change that!

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8 Apr

Made-to-Order Maps with Leaflet API

Author: 
Ian Whitcomb

There are a number of solutions for building maps within Drupal - GMap and OpenLayers being the de-facto standard for doing mapping. However, Leaflet is an up-and-coming module and is great if you need highly customized maps, which can be a bit strenuous using the other options.

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