One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
The second post in a two-part series on how to write and distribute a press release. This post includes helpful tips and lists websites where you can distribute your news for free.
Anyone who has ever needed to alter a node form knows how difficult it can be to get it to cooperate. However, paired with Display Suite and Field Group, Renderable Entities gives users the ability...
You work hard to maintain your website, but is your website working for you? If you aren't generating leads from your business site, then it may be time to consider a new approach. Here is a list of...
There's been some shake up in the social media world regarding a JCPenney billboard sign featuring a teapot that eerily resembles Adolf Hitler. Though the sign has reportedly been taken down and the...
Twitter is a great network to follow and connect with people who share common interests. But like other social networks, there are certain rules of etiquette to situations that may arise. If you're...
A website redesign can increase conversion and traffic, boost company image and morale, streamline processes, and get you ahead of the competition. But it's often hard to convince the decision makers...
This week, I was quite surprised to hear that Nutella had issued a cease and desist letter to the creator of World Nutella Day, Sara Rosso. Because her promotion of the brand, via the website and...
If you are a site builder or themer in Drupal, you might have a similar situation happen to you. You obtain a set of requirements for a content type, create all the necessary fields with semantic...
On most websites, web pages are treated the same as word processing documents or magazine layouts. This traditional approach is quickly becoming a liability in the “anytime, anywhere and any device”...
It's been announced that Yahoo has bought the social blogging site, Tumblr for $1.1 billion. With the acquisition comes reprehension from Tumblr's devout, and vocal, user base. It's hard to say what...