One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
So you've already gotten some of the basics of Twitter down such as who to follow, hashtags, replies, etc. Now you're ready to customize your account a little more.
Here at LevelTen, we are big proponents of mobile-friendly sites. Of course, better mobile sites could mean that you become even more attached to your cell phone (is that possible?). Before you go on...
I've been telling people for years that if you just want a blog, WordPress is a great option. Twitter's decision to use Drupal as a blog makes me wonder a bit. Why would a company with their...
Two major buzzwords right now: Content Marketing and Inbound Marketing. If you're like me, you probably thought the terms were synonymous as they are often used together; however, I've found they are...
Writing a blog means that you're putting yourself out there. Potential fans are waiting to hear what you have to say. Your perspective, your opinions and your observations are yours and quite...
In some cases, purchasing goods online has meant bypassing a sales tax, but that could soon change. Last week the Senate voted in a landslide (74-20) to debate and amend the proposed Marketplace...
Love Twitter , but hate getting slowed down by using a mouse? Never fear, these 26 keyboard shortcuts will get you through those 140 character updates faster than you can say "Retweet"! For Timeline...
When performing QA for a website it's often helpful to be informed of the project and its goals, but that information isn't always provided, and one must therefore decide what's important to check...
When I told Mark Carver that I was compiling a list of responsive themes for D7, he rolled his eyes and shook his head at me. While Product Owners (and some clients) may be seduced by the perceived...
I do a lot in my community from working on my church media team to helping organize and run the area youth baseball association. To say the least, I'm pretty active. In this post, I will share a...