One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Despite being viewed mostly as a blog, Tumblr is often used differently than traditional blogging sites. But why should you even concern yourself with Tumblr? I've compiled twelve interesting facts...
If you have ever worked with Search API, Facet API, and Solr, you know how awesome and powerful these tools are, especially when combined with Views. Unfortunately the way it works, sometimes you're...
With the evolution of computers and progression of information online, it's sometimes hard to remember what life was like before the Internet. These historical images will send you back to a time...
In this post, I discuss the three critical phases of site design that get us to the point of development and themeing. While the importance of these phases are sometimes overlooked, or discounted,...
Learnings gathered at a web focused industry event brought to light truisms for thriving on the thin, thorny edge of this new and constantly changing marketing frontier.
It seems that everyone needs or wants a blog, but no one actually knows how it should actually look. What is the best way to architect a blog? Is there some sort of status quo or set of best...
Tweets and photos from the Results Oriented Web Summit April 12 event! Read below for tweets from the 4 tracks - UX, Marketing, Content and Agile Project Management. Click through to see pictures and...
Twitter is boss when it comes to gaining instant news from people or businesses you care about. But where do you find the people who are tweeting things that are worth reading?
The magicians are never supposed to reveal their tricks-- it makes fellow magicians mad. But the small group of us self-professed social media pros that speak internationally and write books will...
Over the last several years, major interactive conferences have criss-crossed the country. Yet somehow Dallas is not a major destination for these events. I think we need to change that!