One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
A few weeks ago, I had the honor of hearing Seth Godin speak. I was surrounded by other marketing professionals who were all open to thinking differently about social media and marketing. It wasn't...
In part one of this series, I talked about the importance of properly transferring the value you have built in your existing website. The first step of this process is to conduct a content and SEO...
Is your website dry and uninteresting? No worries… just wrap it with bacon; and watch it sizzle! Because everything is better wrapped with bacon, especially your website.
A call to action is text or an image that ultimately leads users to a next step within your site. Ideally, your call to action (CTA) will allow the user to redeem some kind of offer in return for...
These days, if your site isn’t responsive, you are falling behind the curve. “Responsive design” is design in which content resizes automatically to fit a screen according to a shrinking and...
Often people are so excited to jump into new features when they redesign their site, they often forget to protect the assets they already have on their existing one. Website assets are critical to a...
Despite some crafty word play and possibly a good chunk of change spent in marketing efforts, Microsoft's Scroogled campaign has been receiving some online backlash from viewers and bloggers for...
I'm willing to bet that right when you read the title of this blog post, you had already formulated an opinion about the topic. Clear your mind, take a deep breath, and calm down before scrolling...