One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
The first step towards online success may seem obvious, yet it is missed by most organizations. The critical first step is to set the right vision. This is done by defining proper results-oriented...
The White House recently sponsored the Health Design Challenge where competitors vied to redesign the confusing, unseemly patient health record. We took a look at the best overall design, "...
In response to a previous post about Converting Views List Into Responsive Stacked Columns, we've teamed up to create a module for just this sort of thing. Views Responsive Grid is a views display...
Because I taught myself web design, there are some really basic design principles I missed out learning early on. A couple years after I had started making websites I started designing for LevelTen...
Around 7am eastern time on January 24th, Foursquare check-in enthusiasts were MIA while technical difficulties caused the site to go down for several hours. Even if you don't have a Foursquare...
Website redesigns are all the rage right now. It seems everybody is looking to revamp the tired old site they have been living with since before the great recession started. Like an old car that is...
When I start the design process with a new client, one of the first things I do is consider what typography the client’s new site will use. Will the the type be playful, modern or classic? Will the...
So you want to submit a module for full project status? This is a follow-up to another post I wrote, What's Wrong with the Project Application Queue? , which happened to stir up a lot of mixed...
Do you ever visit a beautifully put together business only to find the company's website is a completely different experience? It's not that the company is terrible or that the product is bad, but I...