One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Recently, in this modern era of the Internet, the rising popularity of using infographics has been leaving an impression in the minds of users everywhere, and for good reason. If a picture is worth a...
By 2014, it is predicted that mobile devices will overtake desktop Internet searches and e-commerce transactions. Learn to design for it or be left behind. Your job security depends on it. Need a...
Many of you might be familiar with the module Skinr ( http://drupal.org/project/skinr ). It gained a lot of support back in Drupal 6 by providing an easier, albeit somewhat verbose, way of...
By now everybody who has a website should know that search engine optimization and social media marketing is essential for online success. But knowing and doing are two different things. Optimizing...
Content management coupled with content strategies are the perfect 1-2 punch for the ultimate results oriented website. The biggest revolution in the history of marketing is in full swing. If you are...
If you plan on attending the Emerging Tech Conference this weekend in Grapevine, Texas, you'll be pleased to see us there too! On Sunday, June 24 at 2pm, Tom will present "Building Online Leaders –...
How effective is your website? Does it drive traffic? Does it engage and delight visitors? Does it convert? Does it keep them coming back? Is your site producing any real, tangible results? For the...
Are you looking to manage your company’s social media presence, but aren’t sure how to engage visitors, drive traffic, and generate sales? Maybe you’re already managing your fan page, but have a few...
Was your site created for mobile compatibility? Too many sites are built for the desktop first, and then for mobile devices as an afterthought, if at all. In the past, this method made sense, but...
Did you know that there are three more Global Drupal Training Days in 2012? The next date is on June 22 and we plan to celebrate with an Intro to Drupal Workshop from 1-4pm.