Deciding upon an open source, flexible, enterprise-ready solution for your marketing efforts, is a daunting task. Should you build custom solutions leveraging a framework, or adopt a pre-built CMS? What are the costs involved? Can you live with limitations or being boxed in? How well can it be supported?
Web analytics software is being used in most organizations for basic analysis and reporting, but provides little (if any) actionable insight into marketing efforts. What if there was an easier way to leverage big data platforms like Google Analytics to gather actionable intelligence?