One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
If you are getting ready to launch a new website that you have built on Pantheon's Drupal platform, you may find yourself (as I recently did), a little befuddled by all of the possible options and...
Many site redesign projects include moving your site from one CMS (Content Management System) to another. A strong agency will be able to determine which CMS is best for you and the needs of your...
Drupal is more than just a CMS, Drupal can also make you align your marketing efforts in an automated way. Learn more about Drupal and Marketing Automation.
If you were at the first-ever statewide DrupalCamp in Texas this weekend, that's awesome! As part of the team that helped organize this camp, I loved what we were able to accomplish. We organized...
Let’s put aside for a moment the fact that Google’s April 2015 algorithm update is the reason all savvy companies are rushing to perfect a mobile-ready site. Have you thought about all the other...