One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
An alphabetical list of tags is one great way to organize content for a large website with lots of nodes that are tagged with taxonomy terms. In Drupal, this is also referred to as a 'glossary' type...
Once you recognize that the internet is a competitive market, you will take every step to ensure that your customers have the best brand experience online in order to be successful. Consumers today...
Inbound Marketing can be used to generate leads, but did you know it can also generate network opportunities on LinkedIn? Learn how to optimize your profile with these tips and tricks.
While demand for relevant online content is at an all-time high, the supply is low. Idea content generators are the ideal tools for content marketers to boost their content strategy.
Not sure how to explain to an agency that you need a website redesign? I get several calls each week from companies interested in redesigning or revamping their website. Ask yourself the following...
This week in technology news bits , Facebook wants to beam lasers across the sky to connect the whole world by internet. You can listen to your Spotify on-the-go without devoting your smartphone to...
Web-worthy tech news this week tells us that it is time to shine our boots, saddle our horses, and make our reservations for Drupal-focused TexasCamp ! Yee-haw. Next, Facebook wants to help non-...
A successful law firm website needs to start building a trust relationship with potential clients by positioning the firm as a trusted expert resource. Here's how to make it happen.