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The single most important page on your website is your homepage. It is the one place that most of your customers will be exposed to your brand for the first time. It is critical to make a great first impression.

Often people are so excited to jump into new features when they redesign their site, they often forget to protect the assets they already have on their existing one. Website assets are critical to a strong web presence. To preserve your web presence, you must keep track of these assets to ensure that they are all transferred in the redesign process.

Website redesigns are all the rage right now. It seems everybody is looking to revamp the tired old site they have been living with since before the great recession started. Like an old car that is cramping your style, the 2013 designs are out and anybody with a little jingle in their coffers is looking to get one.

Caveat emptor (buyer beware); most of those new models are lemons just like the old ones. They might look nice; they might even have a few new bells and whistles - but they aren’t going to get you anywhere. If you really want a performer, stay away from what everybody else is buying. Stay away from what you are used to.