Tom McCracken
Idea Man/Mad Scientist
Never make fun of the geeks, one day they will be your boss.
About Tom...
In 1999, Tom founded Lorentz Consulting Group, to champion the cause of user-centric application design, and LevelTen Design, an interactive division with a focus on customer-centric marketing. Tom helps clients develop high ROI interactive media and marketing through best practices. He has a blended background in both marketing and technology development.
Over the past 17 years Tom has consulted on over 100 interactive projects for companies such as AT&T, U.S. Bank Corp, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, Nationwide Insurance, and Uniden. Tom speaks regularly at DrupalCamps, DrupalCons and dozens of other meetups and conferences about Drupal and Results Oriented Web.
With a B.S. in Engineering from Johns Hopkins University, Tom takes his clients' success seriously, strategizing with business goals in mind. When he's not reading, writing, speaking, teaching or learning, he winds down on the mountain biking trails around DFW.