One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
As a project manager for LevelTen Design it is often my responsibility to interview clients by conducting a series of discovery sessions to lay a foundation for our creative and development teams...
I have recently been involved in client meetings and discussions in regards to the value of search for a b-to-b client. The client's target market is upper management, decision makers, C-level if at...
Tom's Top Ten List of Greatest City Events Where We All Act Like We Are In College: Baltimore - Preakness Boston - Head of the Charles Chicago - Taste of Chicago Baltimore/DC - WHFS Festival Dallas...
An insightful and informed article from Design Observer addresses the ever-contested topic of designer's personal authorship versus client interference in a design. They utilized this common client...
Some years ago, IBM invented the Personal Computer, and began a decades-long battle with Apple for market share. IBM decided early on to use Open Architecture, wherein the technical details of their...
The Level10 Blog Matrix (L10BM) plugin provides a suite of extended WordPress sidebar, navigation and blog info template tags that can be filtered by author and category. For example, the standard...
Since joining LevelTen as Account Manager/Online Marketing, Ken has focused on the integration of traditional online and offline marketing efforts with search engine optimization and marketing. Every...
One of the responsibilities of a major web design firm is keeping abreast of new technologies, not only in regard to how these may help clients, but also in regard to how rushing to embrace new...
Gap Inc. recently redesigned the websites for their three chains of clothing - Banana Republic, The Gap and Old Navy, the new features are a great addition to online shopping, but where's the...
In case you're like me and don't generally follow up on the latest news, Adobe will be acquiring Macromedia in Fall 2005, which poses very exciting changes in terms of integrated software solutions...