One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Have you ever looked at marketing jargon, especially when reading about inbound marketing, and asked yourself, "What does all this mean?" Well, we've taken it upon ourselves to help those of you that...
In Worth Reading?, we’ll take a look at some of the most iconic books in business and marketing, see whether they live up to the hype, and let you know whether they’re worth your time.
Last Thursday, I attended the Houston HUG ( HubSpot User Group) meeting presented by Lyntonweb , due to the fact that I fit their profile perfectly: a) I was interested in Hubspot , and b) I enjoy...
When LevelTen gets into talks with potential clients or even current clients, our first thought is to recommend businesses to Pantheon hosting for scalable websites. When we first began looking for...
The question as to whether User Experience (UX) is necessary has been answered over and over in different languages by now. Whether you should provide a solid User Experience in order to engage your...
Your website is the single most important marketing tool for your business. It serves as a virtual equivalent of a physical business for the 3 billion internet users. Think about it: when you want to...
When you're building local landing pages, it's crucial to keep your new potential customers in mind. Follow these tips for site-specific landing pages that soar.