Content management coupled with content strategies are the perfect 1-2 punch for the ultimate results oriented website.
The biggest revolution in the history of marketing is in full swing. If you are in business and you are on the web, you are in the publishing business. You need to publish great content that attracts audiences and gets them excited about your brand – and, oh yeah, gets them telling their friends.
However, rarely do organizations optimally leverage the strategies for how to write extraordinary content with the full power of the tools for publishing. The key is to bring them together.
Content strategies tell you how to position, write and optimize your copy – or other media. Content management systems such as Drupal are your online printing press.
In this video we cover the essentials of bringing content strategy and content management together in one streamlined framework. In the next video we will cover content promotion through search engine optimization and social media.
Let us know if the video is helpful in the comments below!
Photo by Djuliet