One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Whom does it affect? Chances are, you. While the new Google Analytics data retention controls have no effect on standard aggregated reporting, user and data retention should be a top-priority to...
There are loads of great how-to tutorials for tracking form submissions with Google Analytics goals. So why is this the best Gravity Forms Google Analytics goal tracking how-to? The easiest way is...
This video shows you how to track Contact Form 7 submissions with Google Analytics goals without any coding, Google Tag Manager expertise or even Google Analytics goal configuration. In other words,...
Setting up and running multiple virtual machines can take a lot of time and quickly consume your computer's resources. We have a few tips and tricks on how to address some of these issues and...
We've ventured into the WordPress world! We took our Intelligence tool and ported it over to a WordPress plugin! Want to see it in action? Well, Tom McCracken is hosting a Live Mini Workshop next...
We are thrilled to announce the launch of our brand new website! After a couple of weeks of hard work and dedication (even weekends), we are excited to officially announce the launch! If you have...
Alright, it has been a few weeks. So, what have I been up to? Well, the first couple weeks were all about Drupal basics and learning about all the different tools we would be using. It started off as...
There are a lot of things I learned from my internship with LevelTen Interactive. So much , in fact, it would be long and boring paragraphs that maybe only few would want to read. Therefore, to make...