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24 May

Word of Mouth Marketing Works

Author: 
Tonya Cauduro
Categories: 
Marketing,
Social media

This week, I was quite surprised to hear that Nutella had issued a cease and desist letter to the creator of World Nutella Day, Sara Rosso. Because her promotion of the brand, via the website and social media, was not directly approved by the company, she was using their brand name without permission. Somehow, Nutella (or their parent company, Ferrero) didn't realize that they were actually getting *FREE* marketing for their brand. Let me say that again: Word of Mouth marketing for your brand is a GOOD THING.

23 May

Fighting Field Labels with Display Suite Extras

Author: 
Kyle Taylor

If you are a site builder or themer in Drupal, you might have a similar situation happen to you. You obtain a set of requirements for a content type, create all the necessary fields with semantic labels, and start building the displays and views. Then your project manager waltzes over to your desk to deliver an updated set of wireframes...

How can we make these changes easier? Simple, we use Display Suite. (And if you don't use Display Suite already, here's why you should be.)

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content architecture map
22 May

Futureproof Your Content: The Rise of Adaptive Content Architecture

Author: 
Tom McCracken

On most websites, web pages are treated the same as word processing documents or magazine layouts. This traditional approach is quickly becoming a liability in the “anytime, anywhere and any device” demands of the modern world.
These trends are forcing organizations to look at content differently. Not as words and photos on a page, but as orchestrated structures of discrete data. Savvy organizations are taking a content first approach by developing a comprehensive adaptable and maintainable content architecture.

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21 May

Yahoo Buys Tumblr - Commence Wailing

Author: 
Julie Miller

It's been announced that Yahoo has bought the social blogging site, Tumblr for $1.1 billion. With the acquisition comes reprehension from Tumblr's devout, and vocal, user base. It's hard to say what will become of the site, but here are some of the good and bad points I see for the two companies.

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20 May

The Press Release How-To Guide, Part 1: Writing

Author: 
Julie Miller

So your boss has asked you to write a press release about your company's first annual Hawaiian Shirt Block Party. You might query, What the heck is a press release? A press release is simply a written or recorded announcement directed to the media in an effort to report a newsworthy event. In this post, I will discuss how to properly draft a press release so that its intent is recognizable and trustworthy and its content hooks the reader.

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17 May

Great Star Trek Puns

Author: 
Julie Miller

It's every nerd's right to have a love for Star Trek, and we are happy to exercise this right. In celebration of the new movie, here are some punny pictures of Star Trek's past.

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16 May

Setting Up the Rackspace Cloud to Send Drupal Emails with SendGrid

Author: 
Chris Sloan

Moving Drupal website clients to cloud hosting has been great as they're able to get high performance, scalable capacity at a pretty reasonable rate. However, we have discovered when clients offer an email sign-up, the emails that are generated from the cloud-hosted Drupal website are often rejected as spam. For those clients who have chosen the Rackspace cloud, here is a step-by-step solution to the problem.

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15 May

So You Wanna Be a Rock Super Star?

Author: 
Ian Whitcomb

One important factor of running a company, as well as becoming a rockstar developer, is efficiency. Here at LevelTen we are constantly tweaking and revising our development processes to become as efficient as possible while still providing clients with the best possible solution for their website needs. In this post, I will talk about a few of the Drupal modules and other tools we use to standardize our internal development workflow.

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Great Free Web Design Tools
14 May

Great (Free) Web Design Tools

Author: 
Gretchen Voelker

As a designer, I am always looking for tools to make my work better and easier to create. Over time, I've collected a number of great, free tools that I use on daily basis. Most of the time, I go directly to one of my bookmarked tools for a specific purpose as I design. Other times, when in need of inspiration, simply perusing these tools is often enough to spark new ideas.

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13 May

Icons and Drupal: These are the Years of our Lives

Author: 
Mark Carver

If you're reading this post, it is probably because you desire an easier way to insert a simple icon into your Drupal site. Many times, this involves adding an icon library into your theme and doing some pretty undesirable pre-processing or template overrides to insert them where you want. Let's find a better way.

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10 May

Every Programmer Can Relate To These Comics

Author: 
Julie Miller

Whether you've been coding your whole life, or have just started recently, you can probably relate to these situations.

Read More >>
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