A week or so back, Mediacurrent wrote a thought provoking blog post about how Drupal is at a crisis point and losing the CMS marketing battle. The article expounds upon Dries' DrupalCon London State of Drupal keynote, calling on the community to better market Drupal. While I wholeheartedly agree with the points in the post, I think there is a bigger picture opportunity for marketing that is being missed. In the three and half years LevelTen has been doing Drupal there have been a couple things that seem a bit odd to me about how the community promotes Drupal:
- Drupal shops spend a lot of time marketing to other Drupalers
- Drupal pundits are very focused on the technical benefits of Drupal
What to do
- Go to non-Drupal meetups, particularly those that involve web strategy and marketing. Here in Dallas we like to go to things like DFW Scrum, Social Media Club, American Marketing Association, Startup Happy Hour, Usability Professionals Association, Dallas PHP, Print & Web Designers, etc. Get involved in the discussions. To implement strategy and marketing, you need tools. Drupal is an awfully good tool.
- Start a beginner Drupal meetup. I am sure your normal Drupal User Group meetings are like ours. A bunch of techies that have discussions that scare newbies. Start a separate meetup to ease people into it.
- Start a web strategies meetup. We just launched one in Dallas. We are going to have two montly meetups. A regular one with topics about marketing, project management, UX, etc. We are also doing a jumpstart course to help people build a solid foundation for driving results – and, surprise, the platform is Drupal. This is not a Drupal heavy group but we will weave it into the discussion. After all, great strategies need great tools.
- Drupal Business Summits. Houston had one, we had one in Dallas, Atlanta is having one, there is one in New Orleans. These are great ways to reach out to business and non-profit managers that would feel out of place at a typical camp.