Whom does it affect? Chances are, you. While the new Google Analytics data retention controls have no effect on standard aggregated reporting, user and data retention should be a top-priority to those who use " certain advanced features like applying custom segments to reports or creating unusual custom reports ," according to Google. If you find yourself thinking, I've never implemented any of those advanced features in Google Analytics, so this won't apply to me, I wouldn’t be so sure. If you...
In Agile software development, a user story is defined as one or more sentences to capture what a user does or needs to do as part of his or her job function. It is written from the perspective of a...
Being an intern isn't easy. You are eager to prove yourself in your job & amongst your co-workers. You want to be a rock star, but you're a beginner. How do you show that you can hang with the...
I have often been mistaken as a person who is very organized, detail oriented, and a go getter. While I agree that I can run a project (and run it well), I have never thought of myself as an ‘...
In a previous blog , we discussed the effectiveness of search engine optimization. While SEO is a very viable method of reaching customers, it is important to note that the future of successful...
If you have any interest in web and mobile technology and you don’t live under a rock, you’ve probably heard of the emerging “flat design” trend. Flat design started with Microsoft’s Windows 8 and...
These are some of the most common tricks and solutions I’ve discovered that I use when working with Drupal, whether it’s a module, drush command, or a code snippet that hopefully helps out those of...
There’s an old adage in sales and marketing: go where the customers are. As we discussed in a previous blog, traditional advertising isn’t where people are going anymore. So where are they going?
Oftentimes when a company is creating a website for the first time, it generates something known as “brochureware,” an online collection of pages about the organization, its products, services,...
One of the most inspirational books I have read over the last decade is The Fifth Discipline by Peter Senge . Senge espouses that in the long run the only sustainable competitive advantage an...
It is often said that “content is king” on the web, but why? Because advertising, once the primary method for marketing a company, has become less effective over the years. Each day, we are exposed...