This example node has been optimized for the phrase free content analysis demo.
The first step to improving your search engine rankings is to select a keyword phrase to optimize around. You will generally get better results if you focus on longer phrases with three or more words. For example, we may initially want to focus on the term content analysis. However there is typically significant competition for short phrases. We will likely be more successful with longer, appropriately targeted phrases. Therefore we should add modifier terms like free and demo.
Once you have a good target keyword phrase, the last steps are to integrate it into your content in the appropriate places on your page. The most important part of your page to the search engines is your page title within the head section of your page's markup.
Drupal manages your page title tags for you. Drupal core will typically create your page titles using the node title followed by the site name, although there are admin and theme settings that can change this default formatting.
The second most important part of your page to optimize is the page header tags. Headers are any content enclosed within header tags, e.g. <h2>Free Content Analysis Demo</h2>. It is ideal to include your target phase within header tags near the top of your pages' body markup. Fortunately most Drupal sites are configured to use the node title as a page header.
The last significant area to strategically place your targeted phrase is your body copy. It is recommended to make your body copy between 300 and 500 words and to use your targeted phrase 2 to 4 times within the body.
These are just quick recommendations based on a core Drupal installation. There are many more techniques and modules that provide more advanced search optimization. By following these recommendations, complimented by off page factors, you should see a significant rise in your search engine rankings. To help you quickly and easily follow these suggestion try the
Content Optimizer module to integrate an instant analysis into your Drupal site.