Professional web developers as amateur podcasters. This is the pilot episode of The 10 Spot.
In this week's episode, our panelists discuss:
The American Idol/AT&T Text Message Snafu
Panelist:
Kayla Wren
Earlier this week, American Idol fans received a text message from AT&T reminding them to watch the Thursday night premiere. The text told recipients to “Get ready for American Idol” and pointed them to a company Web site promoting an “Idol”-related sweepstakes. There was no charge for the text, but many found it to be an annoyance and a “breach of cellphone etiquette.” AT&T said it was sending the ad only to people who had used text messaging to vote for “Idol” singers in the past or to “heavy texters.” Was this a legitimate targeted ad or just SPAM? They gave recipients the chance to opt out, but is that enough to forgive the intrusion? How could AT&T done a better job of reaching out to customers and American Idol fans?
Check out Matt Richtel’s Bits Blog for more information!
Do Robots Belong on Social Networks?
Panelist:
Colin Alsheimer
With the proliferation of social media, and with it – social media marketing, Twitter and other services have been flooded with a variety of automation tools – otherwise known as “bots”. These bots offer a variety of services, from auto-follows to auto-posts, and auto-direct-message responders. A debate is brewing within the social media community about the legitimacy of these tools. Chris Brogan’s post – while an admitted rant – is in interesting primer on the situation. Do bots have a place in communities that accentuate the human aspect of internet culture? Or are they a necessary tool for corporate Twitterers?
Check out Chris Brogan's post for an interesting read.
Is Google's Broad Match the New Content Network?
Panelist:
Neil Lemons
Lately, Google has been trying creative ways to maintain its profits by sneaking in forced default opt-in distribution networks and settings which show your ads for more search quires than even before. Showing your ads more often might sound like a good thing right? The only catch is although some of these quires may be relevant, many may be much less relevant to your keywords creating higher impressions and lower CTR.
Find out some solutions to the problem and how to avoid it.
Stay tuned for next week's episode, when we'll have new panelists and brand new topics!
If you'd like to submit a question to any of our panelists, use the simple contact form above.
Until next time web heads!