Note: due to podcast length (1:06), we had to go without the standard intro and outro.
We've got a special episode of The Ten Spot this week as we sit down with the marketing team from a Dallas entertainment institution -
The Granada Theater. The Granada Theater is an award winning live music venue that's been having much success marketing online.
With campaigns that started as basic as Craigslist postings and a MySpace page, The Granada Theater marketing team has evolved into using sophisticated, integrated online marketing campaigns. The Granada Theater uses popular platforms like
Twitter and
Facebook, as well as niche networks like Eventful and Last.FM to help sell concert tickets.
What's interesting is that despite having a very small team, the marketing duo of
Nathan Binford and
Brad Ehney have created sophisticated spreadsheet and workflow systems for efficiently and consistently managing social media accounts.
Listen to the full podcast as we learn their secret sauce for growing community online, upcoming marketing initiatives, mistakes that were made along the way, and the lessons that were learned.
Power Tip
Start using Facebook to market your business or brand, if you haven't done so already. Especially useful is Facebook's event widget, which has a strong likelihood of going viral.