OE R&R Overview
With R&R it’s like having an expert digital marketing analyst as part of your extended team. You’ll receive monthly and quarterly Reports & Recommendations to
- increase website visitors
- send more qualified leads to the sales team
- demonstrate your success
Let us show you how Open Enterprise Intel with R&R will optimize your online marketing.
INCREASE SITE VISITORS
“Content is king.” We’ve all heard it a million times. But we marketers have treated it like a pauper. We create as much as we can, throw it up on the web, promote it through social media, and hope it does some good. Then we get discouraged because nothing changes--our organic rankings don’t improve, there’s no significant increase in traffic, and we don’t get any additional conversions, let alone more qualified leads.
Good news! R&R changes everything. Our analysis of your content, traffic sources, conversions, visitors, and authors is used to identify the content production and promotion efforts that are actually working. Keep reading and you’ll see how we turn this insight into leads.
SEND MORE QUALIFIED LEADS TO SALES
Now that we know the type of content that converts, we can recommend more of it. But what is so special about that content? Why do visitors share it? Why do they convert as a result of this content? Why do they view more pages as a result of this content?
Deeper analysis results in recommendations to alter to the content production and promotion strategy based on science rather than incomplete data and gut feel.
We know that more comments, shares, conversions, visitors and pageviews result in more qualified sales leads. All of these actions are a result of providing the optimal content for your audience. By implementing the R&R recommendations you will be in a much better position to send more qualified sales leads to the sales team.
DEMONSTRATE YOUR SUCCESS
The R&R executive summary will document the number of qualified leads delivered to the sales team and the progress towards achieving, or exceeding your goal.
It will define what must happen to achieve your goal, including traffic, conversions, content, and promotion. Each of these are measured and calculated so there is no question about what is in your control to effect positive change.
The complete report offers insights into the critical factors that impact your marketing objectives. All observations and recommendations are based on quantifiable data which is presented in the report. You’ll now be able to present forecasts of deliverable qualified leads based on quantifiable metrics rather than incomplete analytics data.
The value of your team’s marketing effort will be obvious and will provide greater opportunities to fund your projects and department growth.
