Prove you are an industry expert and your potential customers will listen to what you have to say. As a small-to-medium-sized business owner or marketing director, your company may not have the luxury of brand-based marketing tactics such as million dollar ad campaigns that make your company a household name. Likewise, because of long lead time or complicated product offerings, your industry may not lend itself to traditional direct marketing. Meet the perfect hybrid, edu-marketing.
With all the competitive noise, just saying your company is the best or most experienced is not enough. You have to show your potential customers you are the authority with a sample of your company.