The vast majority of search engine marketing (SEM) campaigns never perform to client expectations. The main reason? Most SEM "consultants"
hype one-size-fits-all solutions that are designed primarily to make money for the consultant. Clients are typically left in the dark about
the realities of search engine marketing.
We get calls every day from disappointed web site owners who tell us their SEM consultant guaranteed them results. Yet after 6 months their
website is no more successful and their consultant will not return phone calls.
The LevelTen SEM Opportunity Analysis will arm you with the facts you need to make intelligent decisions about your search engine marketing.
LevelTen has created this unique report to ensure you have a sound SEM strategy; getting the most out of quality opportunities and avoiding
wasting money and time on dead ends.
SEM is not easy!
Search engines offer a complex mix of tools including: organic (free) placement, pay-per-click, directory listings, guaranteed feeds and more.
A website's link popularity, number of pages, age, page coding and numerous other attributes add SEM assets and complexities. A company's
offerings, target demographics and methods of conversion also play a critical role in successful SEM. Additionally, SEM must be properly
balanced as not to hurt other website marketing channels.
With so much to know, it is no wonder most SEM consultants do not take the time to educate their clients. It is much easier to sell canned
solutions that focus on only the areas that particular consultants know. In the end the website owner is left with sub-optimal solutions that
waste money and miss valuable customers.
Separating Fact From Fiction
The LevelTen SEM Opportunity Analysis is the perfect way to assure you know how to do it right. When the Analysis is complete you will
receive a written report that evaluates your website in four areas critical for SEM success:
- Keyword Analysis - Targeting the right keywords is the foundation for SEM results. We use advanced tools that will uncover all
significant phrases and derivatives related to your site. The report will rank all phrases including how many times they are searched
each day, how much competition there is for organic placement, and estimates the cost for pay-per-click placement.
- Strategic Evaluation - We will provide you with a realistic estimation of SEM potential for your website and where SEM should be
positioned in your website's marketing mix.
- Tactical Recommendations - What will it really take to seize your SEM opportunities? We will give you recommended projects that
need to be implemented to achieve your SEM goals. We will also give you sample pricing so you can make an informed business decision
for which tactics you might want to implement.
- Unbiased Answers - We know you have some burning questions about SEM and you need honest answers. Submit your list of questions to
us and our experts will provide the answers in the final report.
Using the Analysis
There are three ways most companies use the analysis:
- Evaluate SEM providers - Now that you know what you need and what to ask a provider, you can avoid SEM scams and do an informed
evaluation.
- Internal Implementation - Some clients prefer to do their own SEM, the Analysis will give you the expert guidance to get you
pointed in the right direction.
- Have Us Do Implementation - With the recommended projects in the Analysis we will give you what our pricing will be to implement
the projects. If you want us to implement our recommendations we will give you the option of a traffic value guaranteed fix fee
payment for services or we will perform the work on a contingency basis, e.g. you do not pay until we get you traffic. Learn more about our SEM Guarantees.