LevelTen has expertise in all phases required to maximize your search engine marketing opportunities.
We offer both project based SEM development and ongoing SEM management services.
Keyword analysis is the critical first step for all search engine marketing campaigns. Keyword analysis will evaluate:
Page optimization entails properly embedding keywords in different elements of your web pages to maximize natural search engine rankings. It also involves developing strategic internal page linking, proper site structure/coding and spider controllers.
Standard - Standard optimization helps a page rank well in the SERPs for phrases that already exist on a content page. (price $25 per page)
Strategic - Strategic optimization reviews a content page's subject and identifies valuable phrases from a keyword analysis that should be added to the page. Optimization typically centers around optimizing page elements other than the body copy, however, small non-destructive content edits may be made to maximize results. (price $100 + $50 per keyword phrase)
Advanced - There are numerous advanced techniques that may be required for more aggressive SEM campaigns. If your campaigns require advanced techniques, a LevelTen account manager can provide a custom quote.
Having a high link popularity (number of links from other sites to yours) has become a vital part of achieving high natural search rankings in recent years. It is also useful for building brand awareness and driving traffic from non-search engine sites.
General Directory Registrations - LevelTen will hand register you to a list of general interest search directories such as Open Directory, Yahoo, Microsoft Small Business and others.
Specialized Directory Registrations - LevelTen will seek out and register with directories that specialize in listing businesses in your industry or your location.
Passive Link Exchange - LevelTen's passive link exchange service is an inexpensive way to continuously build link popularity by enticing link partners to seek your site out. It starts by installing the LevelTen Sites Directory on your website to manage links. The L10 Sites Directory attracts link builders using automated software to find link exchanging sites and gives them an easy way to request the exchange. We will also announce your new link exchange on several link building web forums.
LevelTen also offers link building management to process all incoming exchange requests and verify on a monthly/quarterly basis that link partners are still active.
Active Link Building - LevelTen will actively seek out high quality link exchange partners and negotiate a link trade with them. We will seek out both paid and exchange link partners.
Sponsored pay-per-position ads in Overture (Yahoo & MSN) and Google Adwords should be a part of any business website's marketing mix. LevelTen PPP admin will assure you get optimal results for your PPP budget. We handle the complexities of setting up, tuning and managing your sponsored Overture and AdWords listings.
PPP involves initial setup of your PPP accounts, including keyword selection, ad copy, and initial bid selection. Durring the first 6 weeks of the campain we will continually tune your campaign by reviewing your listings each week and adjusting listings to maximize the conversion to cost per click ratio. After the tuning period, our ongoing management service will analyze the return on PPP click throughs and shifts in natural rankings, and adjust maximum bids accordingly on a monthly or quarterly basis (depending on the level of management you request).
Most SEM firms try to protect their SEM revenue by keeping what they do a secret. LevelTen's primary goal is to make your entire website a success, and SEM educated clients are vital to that process. We want our clients to understand SEM to facilitate better strategy and more efficient workflow.
LevelTen's SEM Consulting & Training services are unique. They cover a broad set of services that make sure we understand your needs and that you understand search engine marketing best practices.
Driving highly effective search engine traffic is not a one time investment. To maximize results your SEM must be actively managed by a team of seasoned experts. LevelTen's monthly SEM management is a comprehensive yet cost effective set of services that assures your search engine marketing is maintained at optimal levels.
SEM Management is offered on a monthly or quarterly basis depending on your level of need.
Positioning Reports - Each month we will generate reports to tell you where you are positioned for each targeted keyword in all the major search engines.
Metrics Analysis - We will analyze your search engine traffic by keyword, engine and type to identify any needed strategic adjustments. The goals are to:
Keyword Review - Your target keywords will be checked for shifts in popularity, bid prices, and competitiveness to identify adjustments that need to be made in your phrase targeting. Checks will also be made for new keyword possibilities related to your existing keyword sets.
Page Optimization Tunning - Pages that are not ranking well will be re-optimized to improve placement.
One-On-One Consultation - Each month/quarter the SEM consultant assigned to your site will call to review the reports, discuss strategies, and answer any questions you may have.
PPP Management - Analysis of keyword value scores from the metrics analysis, organic and PPP keyword ranking from the positioning reports, and keyword popularity trends from the Keyword Review will be used to add and remove PPP keywords and adjust maximum bid prices to assure positive ROI. PPP engine stats will also be checked against internal metrics to detect and report any suspected click fraud.
Backlink Management - A report will be generated providing the status of all purchased and traded backlinks. We will filter all new link requests and if acceptable add them to the resource pages. We will also verify that all linking partners are currently active, send notices to inactive links and remove links to those that are permanently inactive.