SEM Opportunity Analysis

The vast majority of search engine marketing (SEM) campaigns never perform to client expectations. The main reason? Most SEM "consultants" hype one-size-fits-all solutions that are designed primarily to make money for the consultant. Clients are typically left in the dark about the realities of search engine marketing.

We get calls every day from disappointed web site owners who tell us their SEM consultant guaranteed them results. Yet after 6 months their website is no more successful and their consultant will not return phone calls.

The LevelTen SEM Opportunity Analysis will arm you with the facts you need to make intelligent decisions about your search engine marketing. LevelTen has created this unique report to ensure you have a sound SEM strategy; getting the most out of quality opportunities and avoiding wasting money and time on dead ends.

SEM is not easy!
Search engines offer a complex mix of tools including: organic (free) placement, pay-per-click, directory listings, guaranteed feeds and more. A website's link popularity, number of pages, age, page coding and numerous other attributes add SEM assets and complexities. A company's offerings, target demographics and methods of conversion also play a critical role in successful SEM. Additionally, SEM must be properly balanced as not to hurt other website marketing channels.

With so much to know, it is no wonder most SEM consultants do not take the time to educate their clients. It is much easier to sell canned solutions that focus on only the areas that particular consultants know. In the end the website owner is left with sub-optimal solutions that waste money and miss valuable customers.

Separating Fact From Fiction
The LevelTen SEM Opportunity Analysis is the perfect way to assure you know how to do it right. When the Analysis is complete you will receive a written report that evaluates your website in four areas critical for SEM success:

  1. Keyword Analysis - Targeting the right keywords is the foundation for SEM results. We use advance tools that will uncover all significant phrases and derivatives related to your site. The report will rank all phrases including how many times they are searched each day, how much competition there is for organic placement, and estimates the cost for pay-per-click placement.

  2. Strategic Evaluation - We will provide you with a realistic estimation of SEM potential for your website and where SEM should be positioned in your website's marketing mix.

  3. Tactical Recommendations - What will it really take to seize your SEM opportunities? We will give you recommended steps that need to be taken to achieve your SEM goals. We will also give you sample pricing so you can make an informed business decision for which tactics you might want to implement.

  4. Unbiased Answers - We know you have some burning questions about SEM and you need honest answers. Submit your list of question to us and our experts will provide the answers in the final report.