A modern day web presence is not just your website. To be successful you have to expand your digital footprint to include social media sites such as Twitter, Facebook, Google+ and YouTube. You need to enable your site visitors to Tweet, Like, +1 and share your content on the likes of StumbleUpon and Reddit. To create a rich connected user experience, you need to do more than just link to social media. You need to integrate familiar social engagement directly into your website.