Collateral marketing
Collateral Marketing refers to adding web site promotional messages and site [[link|links]] to various company materials and publications. Collateral advertising can be done with practically any marketing medium.
Collateral Marketing Opportunities
- Business cards
- Letterhead
- Brochures
- Multimedia presentations
- Specialty advertising and premiums
- Traditional advertising
Marketing tips
- Collateral Marketing should be standardized company wide.
- Don't just publish links to your home page. Let people know what they may find with a short headline.
