Pay per impression

Pay per impression

Pay per impressions is a typical referral link/banner ad arrangement where the site wanting to purchase advertising space pays the hosting site for each time it displays the ad. Typically, prices are set per one thousand exposures. Software is added to the hosting web server to track the number of impressions displayed.

Further Reading

Related Posts

Facebook Profiles Capture True Personality

Kayla Wren
Read more

Kimbell Microsite Sets the Stage for a Rare Exhibition

Tabatha Patterson
Read more

The Importance of the Human Element in Branding

Sumeeta Kumar
Read more

10 Ways to Use Body Language to be a Rock Star at Work (or Anywhere Else)

Kristin Yang
Read more

The Night Before Movember [Parody]

Erin Tuohy
Read more

7 Cornerstones of a Results-Oriented Website

Tom McCracken
Read more