Press release
A press release is a news-style article that is distributed for publication. Press releases can be targeted for online electronic publications or offline print.
Publication of a press release is a three part process:
- Write article copy
- Distribute to journalists and editors
- If article is approved it is published
- While press releases can be very powerful, they require a fair amount of expertise to execute properly. If you do not have experience in the PR game, it is generally best to use a professional.
- Press releases have a secondary value as news for your site. An article published about your company and/or its web site in a respected publication provides instant credibility.
- Who and how the release is distributed is just as important as the quality of the article. When working with a consultant make sure both issues are considered properly.