Referral links
Referral links are when another domain publishes a hyperlink, usually with an advertising description/graphic, to your site. Reciprocal links are when two, or more, sites agree to publish referral links to each other.
Referral links can benefit site promotion is several ways:
- Directly creates traffic
- Users can link from other sites to yours
- Creates name recognition
- Increases people's exposure to you when they view your ad
- Boosts search engine positioning
- SE spiders will visit more often and your link popularity is improved
Referral Link Formats
- Banner ads Graphical (most common) or text links prominently displayed on a site.
- Favorite links page Web page containing a list of links to recommended sites
- Reciprocal links programs Web page containing a list of links to recommended sites
- E-mail referral links Links published in a newsletter or other form of e-mail message
- Hidden links Links that are not visible on a page. Used only to boost link popularity and spider travel.
Referral Link Compensation
Many forms of compensation for adding referral links on a site. Below is a list of the more popular ones.- Pay per impression A site receives payment for each time they display a link/ad
- Affiliate Programs Payment for click through or commissions on purchases
- Reciprocal links Both sites get a link to one another
