Web site objectives

Web site objectives

Web site objectives are metrics to determine if your web site is successful in achieving its mission. Objectives should be specific, measurable results you expect from your site. For example, if your mission is to broaden your customer base, an objective may be to increase new customer sales by 10% in the first year. Often it can be difficult to create well-defined objectives. The objective may be difficult to measure, or it may be unclear if other company activities are influencing the results. However, focused objectives are vital to the web site development cycle. They establish your expectations for the site, both internally and to outside consultants. The mission and objectives form the framework for all project strategy and decisions.

Objectives Tips

  • Keep your objectives SMART; Specific, Measurable, Attainable, Realistic, Time-limited.

Further Reading

Related Posts

Redesign Your Site: Why Is Migration So Complex?

Kendall Westbrook
Read more

Redesign Your Site: What To Know Before You Call

Kendall Westbrook
Read more

Synchronize one drupal site with another using Drush

Dustin Currie
Read more

Some Things I Want In An E-Commerce Site

Julie Miller
Read more

Improve Your Site With Screaming Frog for SEO

Kendall Westbrook
Read more

Redesign Your Site: How to Choose the Right Agency

Kendall Westbrook
Read more