Web site promotion
Web site promotion refers to any activity that may lead users to your site. Proper site promotion is vital for creating a qualified Internet audience. Marketing not only creates traffic for your site but also targets your visitors, molds their expectations, and enhances long-term branding.
Promotion can take many forms. Online, it can include [[search engine positioning]], [[referral links]], [[broadcast e-mail]], [[Press release|press releases]], [[direct marketing]], and [[non-linked promotion]]. Offline, it can include [[mass marketing]], press releases, direct marketing, [[collateral marketing]], and [[networking promotion]].
Promotion Tip
- Web promotion and site design are not independent processes. To maximize the effectiveness of your site, many aspects of the design will need to be tailored to meet marketing goals.
- Site marketing should not be done independent of general company or product marketing. The strategies and branding should be aligned to create a cohesive effort.
