Web site vision
All web sites start with a vision. Successful web sites seek to capitalize on specific opportunities and/or to solve certain problems. To focus your vision, for yourself and for others, a mission statement should be created addressing central goals for the site.
Typical web site mission goals:
- Broaden customer base
- Increase sales to existing customers
- Reduce cost of sales
- Establish a professional identity
- Improve relationships with vendors/partners
- Increase employee productivity (Intranet)
- Reduce cost of customer support
- Create goodwill
