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National Athletic Trainers' Association - Award Winning

national athletic trainers association 2017 Gold Cirlce Award Winner
COMPLETE WEBSITE REDESIGN, REBUILD, AND MIGRATION

The National Athletic Trainers’ Association provides a network of over 43,000 member athletic trainers around the world with various resources, continuing education, and career services. Additionally, NATA is an advocate of professional regulation and safe sports.

The Problems:

The NATA website was experiencing several critical problems, including:

  • Drupal 6 site was no longer supported and needed a migration to Drupal 7.

  • Website had a dated appearance and was not mobile responsive.

  • Poor UX reduced the trust-building experience.
     

  • Multiple logins were required for members to access members-only content stored in a separate database with a different programming language.

  • Great content, however, cluttered, disorganized, and poor navigation, made it difficult for users to find information.

The Solutions:

LevelTen implemented a complete site redesign, rebuild, and migration to create a structurally sound, scalable website where NATA can more effectively manage their content.


INFRASTRUCTURE OVERHAUL with stronger navigation for a simpler, more intuitive user experience.

MIGRATION TO DRUPAL 7 and total redesign of the site to be modern, user-friendly, engaging, and responsive.

EASILY UPDATE CONTENT by creating access controls to give departments ownership of their respective sections of the website, providing structure, and keeping content easily searchable.
CATEGORIZED INFORMATION with new content types that can easily be filtered and tagged.

ARCHITECT A UNIQUE INTEGRATION which provided a centralized SSO (single sign-on) allowing communication to the members-only database.

INCREASED REVENUE by increasing advertising space by 1000% 
The Results

The complete infrastructure overhaul and a stronger navigation for a simpler and more intuitive user experience, resulted in NATA’s bounce rate to decrease by 26.19%. Additionally, page views per visit increased by 24.06% and users are viewing more pages per visit in the first 6-months since the launch of the website.

INCREASED SITE PERFORMANCE

Through collaboration, LevelTen and NATA were able to create a website that members could now effectively navigate and communicate like never before.

Testimonial
Our particular project was huge in scope and had a lot of challenges, but LevelTen never flinched and always found solutions to help us keep the project moving forward.
Jordan Grantham Communications Manager
Social Trending
@FWATAD8
Tue, March 15
Check out the newly redesigned @NATA1950 website! Looking good for #NATM2016
@goldenboy11
Tue, March 15
new @NATA190 website is sick! Very user friendly and pleasing to the eyes
@bjmaack
Tue, March 15
Nice work @NATA1950 on the new website design!
@70005Raphael
Tue, March 15
@NATA1950 the new website looks great
@DaleGrooms
Tue, March 15
I am really liking the new NATA website @D4updates @NATA1950 @ILAthTrainers
@DWilkenfeld
Tue, March 15
Love the new look to the @NATA1950 website! #NATM2016

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