Today's Challenges in Interactive Marketing

This week's podcast features a collection of top minds in the Dallas area Interactive Marketing field. Guests on this week's panel include Eric Feitel and Nate Christman. Eric and Nate both work for TM Advertising in Dallas. Eric serves as TM's Creative Director and Nate as the Art Director. In past podcasts, we've had discussions about new trends in Interactive Marketing, and plenty of social media best practices tips. What we haven't discussed are the many challenges in Interactive Marketing. We felt a podcast devoted to this topic was necessary to shed some light on important industry issues. Some of the points we discuss are:

• How do you measure and benchmark social media efforts? What will prove value to the client?
• Who should be responsible for social media work - the client or the agency partner?
• What are some of the ethical considerations for today's Interactive Marketer?

Power Tip:

If you're getting into social media for the first time, keep your approach agile. Plan just enough to get started, but don't over analyze or over plan. Start with a single channel and get good at using it before moving onto others. If you're trying to get your company involved with social media, try to get other co-workers involved too.