A distinctive brand identity, differentiating you from your competitors, is helpful in legally protecting your brand. Names, symbols, taglines, slogans, product design, color and sound are all brand identity assets that can be registered and protected from future litigation.
- The more differentiated your identity is from those of your competitors, the easier it is to protect from a legal perspective.
- Registering a mark gives you extra rights and protection.
- Registration is done at federal and state levels. State registrations are usually less expensive than federal registrations but are more subject to challenge.
- Protection for marks in other countries must be sought country by country since legal protection differs from country to country.
- An individual, a corporation, a joint venture, or a partnership can own a trademark and cannot have two independent owners.
- Certain industries require state registrations and designated commissioners.
Denotation of Symbols
Differentiate yourself and register your brand before you end up like these companies: