Have you ever seen a website and thought, ‘Wow, there’s so many things happening here?” Or noticed that sometimes the graphics were of low resolution? Everyone makes a big deal about the website’s UX, and I agree it is important, at times even the artificial looks of a website have to be taken into account. If you have any of the following mistakes on your website, today I’ve made it my mission to teach you all on how to fix and improve your websites.
Too many graphics, too much text, clashing colors, and confusing navigation tools are some of the common problems that face many websites. Visual chaos makes it hard for visitors to find the information they really want to read/find. Remove page elements that distract visitors from the main purpose of their visit. Do you have more than 2 CTAs on a page? Or perhaps three columns? Remove the elements that would distract a visitor from reading left to right without interruption.
Even when you’re starting up on a shoestring budget, high-quality images are an important investment. Low-end photos don’t build credibility, and they often don’t do a good job of demonstrating your business’ services. You can fix this by searching for photos on iStock or Adobe Stock Photos. Are your really strapped for cash? Free photo stock websites have started building a sizable amount of high-resolution photos that are royalty-free, such as Pexels, Pixabay, and Freepik.
There’s nothing worse than stumbling on an excellent blog post or article only to find broken links. Broken links annoy visitors and hurt your site’s search engine performance. Check links on your site regularly to make sure they’re still good, and fix broken ones right away or give an alternative solution. It’s a pretty tedious task to check all the links on a website, but with today’s software, it can easily be done. We’re huge advocates of RavenTools in helping us conducting website audits and check for broken links.
As much as you might like fonts that are whimsical or ‘fun” look, remember, most website visitors will only spend on average a few seconds glancing over a page while they decide to browse or leave. Stick with fonts that are readable and professional-looking. If you’re wondering where you should make your selection of fonts, don’t think Typekit, because that can get expensive, but rather choose fonts from Google Fonts. It’s open source, and best of all it’s free!
These website mistakes are fixable with the time and a good ole fashion website audit. Each mistake you fix can increase your audience’s experience like the amount of time they spend on your site, and the possibility that you can earn their business.