Interstitial banner ad

Interstitial banner ad

An Interstitial Banner Ad is advertisement that appears in a separate pop-up browser window. The advantage to interstitial banners is that they can be large (in byte size) while still allowing the main page to load.

Interstitial tips

Be careful of your strategy in using this type of ad. While some studies show that click through rates are higher, many people find this type of advertisement annoying.

Further Reading

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