The key to being successful in the online world is building a great website and that gets lots of traffic, converts, and keeps them coming back for more. While virtually everybody has a website, most people forget about the marketing. It is not just about pretty web design and slick features. The true measure of success: Does your site sell?
Internet marketing is part art and part science. It is about SEO, social media, content strategies, email marketing, paid search, lead nurturing, and so much more. But in the end, it is about none of these. Success is determined by which companies can integrate marketing strategies in new ways to delight users, build champions, and create customers.
Our approach starts with the end in mind. The first steps are to identify, prioritize, and refine your objectives and target personas. Execution should be lean at first, building a foundation based on proven best practices. Once initial success has been achieved, it’s time to differentiate and dominate. At this point, the goal is to out-innovate the completion using an experiment-measure-learn-refine process to build ever better results.
At LevelTen, we believe there are four keys to remarkable marketing: knowledge, creative, measurement, and process.
Be well read – It’s vital to stay abreast of the latest trends, strategies, and tactics. At LevelTen we are voracious learners – and passionate about sharing what we know. Just checkout our blog.
Write well – Content is the online currency. But not just any content. Creative content that attracts and delights. Our staff are focused on blending the science of journalism with the art of story-telling. Not just any story - your story.
Measure – Marketing should not just be about creative and cleverness. It needs to be about numbers. Measuring what is important, not just what is easy. 80% of your marketing results come from 20% of the effort. It is really about figuring out what 20%.
Continually improve – Great ideas go nowhere without great execution. The marketing world can learn a thing or two from the rigors of software development processes. Luckily, our developers sit right next to our marketers. Our marketing team is steeped in the agile methodologies that drive the world’s most innovative engineers.