56% of mobile phone owners use their mobile device to browse the Internet. It is estimated that by 2014 mobile use will outpace fixed Internet access. If your website is not designed for mobile, you are alienating an important and growing percentage of your of your target audience.
As mobile device usage has grown, the number of devices has exploded. Thus so has the complexity and cost for companies to deliver a quality mobile experience using dedicated mobile websites and apps. Luckily a newer, more pragmatic approach has emerged: responsive web design.
The traditional approach most mobile designers take is to develop multiple, specialized themes for specific devices and browser capabilities. The responsive web design approach is to create one theme that dynamically shifts its layout based on the width of the browser and capabilities of the device being used to view the website.
The result is a single theme that works well on the largest desktop monitors, laptops and tablets, all the way down to mobile smartphones.
Want to see how responsive works? Take the edge of this page in your browser and make the browser narrower. That is how a responsive mobile website would appear in different devices. Or better yet, check out leveltendesign.com on your smartphone.
Responsive experts – Our web designers have been leading the responsive charge since near the beginning. All the websites we have built over the last couple years have been responsive.
Performance – Responsive is great, but it can be a performance hog. Luckily we have performance experts that can tune all three critical layers: theme, CMS and server, to keep things loading quickly.
Drupal experts - Backing your site you are going to need a best-of-breed content management system with full mobile support. Drupal offers unparallelled theming flexibility, a superior adaptive content architecture, full mobile APIs and performance enhancments. LevelTen's five years of Drupal experience will assure your mobile website is backed by a state-of-the-art CMS.
Mobile SEO – If you’re not careful, your responsive themes can quickly become bloated with code that can negatively impact your search engine rankings. Our SEO experts have cross-trained our web designers to keep the code clean and search engine friendly.
If you would like to learn more about going responsive, please feel free to contact one of our Dallas mobile web design consultants.