Digital Information Trends

Digital Information Trends

It's been over a week since the 2011 Museums and the Web conference wrapped up and since then I've referred to Kristen Purcell's opening plenary several times. She presented research from several Pew Internet & American Life project reports on the societal impact of broadband, mobile, & social networking on Americans. Here are some interesting facts from her presentation:
  • In 2000, only 46% of adults used the internet, by 2010, 74% use the Internet.
  • The Digital Divide still exists. Only two in three adults have been a part of the broadband revolution. Internet access is highest among white, college graduates, earning over 50K.
  • African-Americans and English-speaking Latinos continue to be among the most active users of the mobile web. Cell phone ownership is higher among African-Americans and Latinos than among whites (87% vs. 80%).
  • Sixty-nine percent of users have broadband at home, making content creation easier and faster:
    • 14% blog
    • 26% comment
    • 14% upload their own videos
  • Nearly half of all adults (47%) go online with a laptop using a Wi-Fi connection (up from the 39% who did so as of April 2009) while 40% of adults use the internet, email or instant messaging on a mobile phone (up from the 32% of Americans who did this in 2009).
  • Seventy-three percent of teens and 61% of adults use Social Networking sites; older adults make up the fastest growing segment of users.
  • Facebook is the social network of choice; 73% of adult profile owners use Facebook, 48% have a profile on MySpace and 14% use LinkedIn. Only 8% of those surveyed use Twitter, while 17% of adults said they had shared their location via Google Latitude or Foursquare.
  • I've linked Purcell's full presentation below, but be sure to read other reports from the PEW Internet and American Life Project. It's a fantastic resource for current research about the role that technology plays in our daily lives.