One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Our blog's featured image is more important than we may realize. Everyone knows the phrase don't judge a book by its cover , and yet, we all catch ourselves doing it anyways. At first glance, your...
Have you ever been hooked in by the content some companies have on their website? Well, I was hooked when I saw the tagline "The #1 Landing Page Builder". As a marketer, this caught my attention in...
The age of personalized marketing has reinvented the email game for companies across the globe. According to The Radicati Group , there will be 4.9 billion email accounts by the end of 2017...
Sometimes our agency, and probably a lot of other agencies, get requests for websites, which make us go, "hmm...", but also it just gives us a bit of anxiety and quite honestly causes some nightmares...
When you think about inbound marketing, the first thing that comes to mind is that the primary goal is to bring people to you; not going to people. You always want to have your content available for...
Do you ever find yourself swimming in word documents for writing blog posts? Do you need inspiration for your blog posts? Lucky for you, with advances in technology and improvements in computers and...
When it comes to building a successful website, user experience is one of the most important factors to consider. If users enjoy visiting your site, they are more likely to return and/or convert. On...
Are you trying to get your business's Instagram account off the ground? If your answer to this question is "yes" then you've come to the right place. In this blog, I'm going to harness every ounce of...
If you have found that you want to market your business online, but not sure how to start, you might want to consider inbound marketing. Inbound Marketing is the most effective model. Digital...