Pay-per-position (PPP)

Pay-per-position (PPP)

This term is sometimes used interchangeably with [[pay-per-click (PPC)]]. Pay-per-position (PPP) refers to paying for search listings to appear alongside search results. More often, advertisers do not pay for position, since they are not charged based on the ad appearing, but only when clicked. The term more often used now is [[pay-per-click]].

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