One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
A year and a half ago I wrote about How I Learned to Stop Worrying and Love the Block . Since then we've been building all our sites with this philosophy and have evolved it quite a bit. For those...
After doing some recent research on e-commerce trends, I compiled this list of facts that may shock you - but hopefully in a good way! Which one of these facts surprises you the most? How often do...
Around here, we delight in bringing our furry friends into the office. But it's not all horseplay - they work like dogs! That's right, we're proud of our proactive pooches, and we've listed some...
Have you ever been in a situation where you needed to collect a certain type of data on a node form and display it in a certain way that wasn't supported by the core Drupal field types? Rather than...
Gone are the days of black hat SEO and creating web pages stuffed with keywords. Today's search engines and web users are looking for engaging content to keep their relatively short attention spans...
After reading an article on Mashable about Vine users having trouble producing content, I decided to compile a list of moments when your business could and should be capturing video and posting it to...
Successfully launching a website is one thing. Launching a website that is successful takes experience, focus, dedication and a whole lot of communication. This post provides ten tips that save time...
We all love our computer, but let's be honest - sometimes, they are a source of great frustration. Follow this animated story and see if you can recognize any of these familiar conundrums.
You don’t hear much about mommy blogs these days. I’m sure there are still plenty out there – even in the age of parent over-sharing on Facebook – but I haven’t heard much about their evolution...
In my last blog post, I talked about the difference between Wordpress and Drupal in terms for everyday users. In this post, I would like to highlight some of the differences when you're a developer...